The Corporates Strike Back - Sauberschwarz, Lucas;Weiß, Lysander
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65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for…mehr

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Produktbeschreibung
65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies.

The road to successful innovation management is long - this book is the shortcut.

Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche Telekom

An overdue update on traditional R&D processes for the 21st century.

Uwe Wagner, CTO, Schaeffler

Anyone who has ever experienced the methodology described here in practice will hide the book from the competition!

Dr. Carsten Stöcker, World Economic Forum, Global Future Council-Member

Autorenporträt
Florian Lanzer, Lucas Sauberschwarz und Lysander Weiß sind Beststeller-Autoren und führende Experten für Strategie, Innovation und New Work. Gemeinsam führen sie die Managementberatung Venture Idea, die von der WirtschaftsWoche als Deutschlands beste mittelständische Beratung für Innovation & Wachstum (2018) sowie für Strategie (2019) ausgezeichnet wurde. Zuletzt wurden sie in die Liste der "Besten Unternehmensberater in Deutschland 2020" vom BrandEins Magazin aufgenommen. Sie teilen ihre Expertise regelmäßig in Veröffentlichungen, der Lehre und als Keynote Speaker.