The Crisis Casebook - Segal, Edward
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A collection of crisis management case studies exploring how the world's biggest brands, from Elon Musk and Amazon to Taylor Swift and The British Royal Family, have responded in a crisis.

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Produktbeschreibung
A collection of crisis management case studies exploring how the world's biggest brands, from Elon Musk and Amazon to Taylor Swift and The British Royal Family, have responded in a crisis.
Autorenporträt
Edward Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of executives and their staffs. Segal is the former marketing strategies columnist for The Wall Street Journal's  StartUpJournal.com and senior media relations consultant for Ogilvy Public Relations Worldwide. He has provided expert PR advice and counsel to more than 500 corporations and organizations.