THE CUSTOMER BRIDGE - MANGALARAJA, PRAVEENKUMAR;JEYARAJ, MUTHUKUMAR
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The Customer Bridge - Strategies to Attract, Engage and Retain offers a roadmap for businesses aiming to create lasting connections with customers by guiding them seamlessly from first interaction to loyal advocacy. Centered around the metaphor of a "bridge," the book outlines practical strategies to attract the right audience through targeted messaging, engage them with meaningful and personalized experiences, and retain them through trust-building, consistent value, and strong customer relationships. It's a blueprint for turning casual interest into long-term loyalty across the entire customer journey.…mehr

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Produktbeschreibung
The Customer Bridge - Strategies to Attract, Engage and Retain offers a roadmap for businesses aiming to create lasting connections with customers by guiding them seamlessly from first interaction to loyal advocacy. Centered around the metaphor of a "bridge," the book outlines practical strategies to attract the right audience through targeted messaging, engage them with meaningful and personalized experiences, and retain them through trust-building, consistent value, and strong customer relationships. It's a blueprint for turning casual interest into long-term loyalty across the entire customer journey.
Autorenporträt
M. PraveenKumar of Gandhigram Rural Institute's Yamaha Training School are driving rural innovation by blending engineering expertise with community-focused education. Through industry-aligned teaching, machine design and PPP -led skill programs, they empower rural youth with practical, employment-ready skills.