David Preston uses three design agencies in post-war Britain as a prism through which to explore the development of corporate design and the transformation of designer from individual artist to business agent.
David Preston uses three design agencies in post-war Britain as a prism through which to explore the development of corporate design and the transformation of designer from individual artist to business agent.
David Preston is an Early Career Researcher and Senior Lecturer in Graphic Communication Design at University of the Arts London, UK. He lectures primarily on Brand Strategy and Visual Identity Design at Central Saint Martins, UK.
Inhaltsangabe
List of Illustrations Acknowledgements PART ONE: Identity Programmes in Context 1: Introduction 2: A Macro History of Corporate Branding 3: Brand Identity in Britain PART TWO: Identity Programmes in Practice 4: Reconfiguring Practice: The Systematic Methods of Henrion Design Associates 5: Coordinated But Not Standardised: The Practical Rationality of Hans Schleger & Associates 6: Setting Standards: Design Research Unit and the Design Manual as an Instrument of Control PART THREE: Themes, Threads and Legacies 7: Recurrent Themes and Threads 8: The Legacy of Post-War Corporate Design Methods Notes Bibliography Index
List of Illustrations Acknowledgements PART ONE: Identity Programmes in Context 1: Introduction 2: A Macro History of Corporate Branding 3: Brand Identity in Britain PART TWO: Identity Programmes in Practice 4: Reconfiguring Practice: The Systematic Methods of Henrion Design Associates 5: Coordinated But Not Standardised: The Practical Rationality of Hans Schleger & Associates 6: Setting Standards: Design Research Unit and the Design Manual as an Instrument of Control PART THREE: Themes, Threads and Legacies 7: Recurrent Themes and Threads 8: The Legacy of Post-War Corporate Design Methods Notes Bibliography Index
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