The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the leagueâ s global operations and traces the history of the NBAâ s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century.
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the leagueâ s global operations and traces the history of the NBAâ s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century.
Acknowledgments Introduction: The International House of Hoops 1. The Court: Event Production, Streaming Television, and the Glocalization of Live Sport 2. The Venue: Silicon Valley, Public Finance, and the Arena as Media Platform 3. The Wires: Dark Fiber, Satellites, and the Global Infrastructures of Streaming Sport 4. The Office: The NBA’s Executive Operation as a Global Media Empire 5. The Couch: At-Home Sport Spectatorship and the Multiplatform Viewing Environment Conclusion: The House That Hoops Built Notes Index
Acknowledgments Introduction: The International House of Hoops 1. The Court: Event Production, Streaming Television, and the Glocalization of Live Sport 2. The Venue: Silicon Valley, Public Finance, and the Arena as Media Platform 3. The Wires: Dark Fiber, Satellites, and the Global Infrastructures of Streaming Sport 4. The Office: The NBA’s Executive Operation as a Global Media Empire 5. The Couch: At-Home Sport Spectatorship and the Multiplatform Viewing Environment Conclusion: The House That Hoops Built Notes Index
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