The Entrepreneur's Storytelling Journey - Boje, David
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As entrepreneurs, we know that storytelling is a powerful tool for connecting with our audience, building our brand, and driving business results. But how do we craft compelling narratives that resonate with our audience and set us apart from the competition? In this book, we'll explore the seven antenarrative processes developed by David Boje, a renowned expert in the field of organizational storytelling, and learn how to apply them to our entrepreneurial journeys. The Antenarrative Processes In this section, we'll delve into the seven antenarrative processes that David Boje has identified as…mehr

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As entrepreneurs, we know that storytelling is a powerful tool for connecting with our audience, building our brand, and driving business results. But how do we craft compelling narratives that resonate with our audience and set us apart from the competition? In this book, we'll explore the seven antenarrative processes developed by David Boje, a renowned expert in the field of organizational storytelling, and learn how to apply them to our entrepreneurial journeys. The Antenarrative Processes In this section, we'll delve into the seven antenarrative processes that David Boje has identified as essential for crafting compelling narratives: 1. Beneath: The foundation of our pre-story, where we establish our values and passions. 2. Before: The context in which our story unfolds, including our past experiences and skills. 3. Bets: The calculated risks we take to grow our business and achieve our goals. 4. Being: Our identity and sense of self is our entrepreneurial journey. 5. Becoming: The transformation and growth we experience as entrepreneurs. 6. Between: The connections and relationships we build with others. 7. Beyond: Our vision and goals for the future, venturing into the unknown. Some of these processes were applied to the book by Larsen, Jens; Boje, D. M.; Bruun, Lena. (2021) True Storytelling(R) Seven Principles for an Ethical and Sustainable Change-Management Strategy (London: Routledge). 1. Truth: You must be true and prepare the energy and effort for a sustainable future 2. Make room: True storytelling makes spaces respecting the stories already there. 3. Plot: You must create stories with a clear plot creating direction and helping people prioritize 4. Timing: You must have timing 5. Help stories along: You must be able to help stories on their way and be open to experiment. 6. Staging: You must consider staging including scenography and artifacts 7. Reflecting: You must reflect on the stories and how they create value Integrating True Storytelling(R) Principles and Antenarrative Processes 1. Combine Truth and Beneath: Be authentic by aligning What's True by Tapping into your deeply held Passions and Values. 2. Merge Make Room with Before: Respecting Stories Already There by Understanding Historical and Cultural Contexts. 3. Align the Plot with Bets on the Future: Create clear, purposeful Plots by Making Bets on the Future. 4. Connect Timing and Being: Living Stories with Timing by actively Shaping their spacetimemattering. 5. Help Stories Along with Becoming: Helping Stories Along by Restorying Your Little Wow Moments into a New Story. 6. Staging with artifacts and scenes to Communicate to the Four Who's. 7. Reflecting Meets Beyond: Reflecting: How Stories Create Value by Exploring What's Beyond the Status Quo. Then, we will compare American and Danish storytelling by developing scenes of Conversational Storytelling (Boje & Rosile) between David and American and his fantasy Danish characters: Alvida, Sophie, and Hilda. Conclusion In this book, we've explored the seven antenarrative processes developed by David Boje and learned how to apply them to our entrepreneurial journeys. We've seen how Alvida, David Boje, Hilda, and Sofie have used these processes to craft compelling narratives and achieve their goals. By applying these processes to our own stories, we can create a powerful narrative that resonates with our audience and drives business results.
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