Drawing on original primary data, this book offers a comparative account of the European bookshop business model, charting how it has evolved in the contemporary economy, how recent industry transformations have impacted it, and how bookshops have sought to adapt to new market conditions.
Drawing on original primary data, this book offers a comparative account of the European bookshop business model, charting how it has evolved in the contemporary economy, how recent industry transformations have impacted it, and how bookshops have sought to adapt to new market conditions.
David Piovesan is an Associate Professor in Management Sciences at Université Jean Moulin Lyon 3, France, and a former CEO of a French independent bookshop. He is leading a research program on book markets from a European-based perspective. He has been a visiting researcher in several universities (Prague, Padua, Münster). He is regularly invited as a speaker at book fairs and professional meetings all over Europe. He is also conducting research about how book players are facing ecological issues.
Inhaltsangabe
Acknowledgements Foreword Introduction Chapter 1 - State of play Chapter 2 - Business Model Chapter 3 - Competition Chapter 4 - Strategies Conclusion References Appendix Index
Acknowledgements Foreword Introduction Chapter 1 - State of play Chapter 2 - Business Model Chapter 3 - Competition Chapter 4 - Strategies Conclusion References Appendix Index
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