The Farmer's Office, Second Edition is the complete guide to starting, managing, and growing an agricultural or farm business. Fully updated and expanded to include tutorials on basic farm financial management, QuickBooks, business planning, navigating uncertainty, business growth, and thinking like an entrepreneur.
The Farmer's Office, Second Edition is the complete guide to starting, managing, and growing an agricultural or farm business. Fully updated and expanded to include tutorials on basic farm financial management, QuickBooks, business planning, navigating uncertainty, business growth, and thinking like an entrepreneur.
Julia Shanks is a chef, entrepreneur, and business consultant who provides business assistance and coaching to new and established farm and food entrepreneurs. She has an MBA in entrepreneurship and is co-author of The Farmers Market Cookbook. She lives in Cambridge, MA.
Inhaltsangabe
Foreword Gratitude Preface Disclaimer How to Use This Book Chapter 1: Introduction-Why Bother Understand What Makes You Money (and Why) Invest in Your Business Plan for Growth Plan for Slow Periods Avoid Out-of-Control Debt Weather Covid-Like Pivots and Other Disruptions Keep Your Eye on the Prize Chapter 2: Building the Foundation: The Financial Statements and Basic Accounting The Income Statement-A Summary of the Operations The Balance Sheet-What You Have and How You Got It The Statement of Cash Flows-Where Cash Rules the Roost Tying It All Together Underlying Principles Chapter 3: Planning Your New Venture Chapter 4: The Business Planning Process Getting Started The Business Planning Process Business Plan Writing Guide Creating Financial Projections Chapter 5: Financing Your New Venture Save Money Borrow from Friends and Family Outside Organizations Financing Sources Preparing for Investors Chapter 6: Setting up a Bookkeeping System (and QuickBooks) QuickBooks (and Bookkeeping) Best Practices Choosing a Bookkeeping Software The Initial Setup QuickBooks: An Overview of Things You'll Do Reports in QuickBooks QuickBooks Terminology Chapter 7: Day to Day: Using QuickBooks for Cash Management Create Your Annual Budget by Month The Bank Feed Regular Bookkeeping-Every Day-ish (10 minutes) Review, Refine, and Stay on Target-Every Month (1 hour) Big Picture Planning - Year End (1 to 2 hours, plus cleanup) QuickBooks Quick Tips Chapter 8: Digging into the Numbers and Beyond Section 1: Calculating the Cost of Production Section 2: Allocating General Production Costs and Enterprise Analysis Section 3: Marketing and Pricing Strategies Section 4: Benchmarking Measuring Success: Keep Your Eye on the Prize Chapter 9: Stabilizing Your Business Managing the Hole Should You Stop or Persevere? Key Takeaways Chapter 10: Growing Your Business Establish Goals Is "Growth" the Right Strategy? Deciding How to Grow Growing Your Team Marketing Key Success Factors Chapter 11: Building Resiliency into Your Business Model The Process to Pivot Shifts vs. Pivots Building Resiliency into Your System Chapter 12: Cultivating the Entrepreneurial Mindset The Entrepreneurial Mindset Getting Comfortable with the Uncomfortable Money Shame Mental Models Time Management Being the Employer of Choice Decision-Making In Summary Epilogue: Final Words of Wisdom Appendix 1: Sample Income Statement Accounts Appendix 2: Sample Balance Sheet Accounts Appendix 3: The Business Plan Appendix 4: Suggested Accounts for Chart of Accounts Glossary Endnotes Index About the Author About New Society Publishers
Foreword Gratitude Preface Disclaimer How to Use This Book Chapter 1: Introduction-Why Bother Understand What Makes You Money (and Why) Invest in Your Business Plan for Growth Plan for Slow Periods Avoid Out-of-Control Debt Weather Covid-Like Pivots and Other Disruptions Keep Your Eye on the Prize Chapter 2: Building the Foundation: The Financial Statements and Basic Accounting The Income Statement-A Summary of the Operations The Balance Sheet-What You Have and How You Got It The Statement of Cash Flows-Where Cash Rules the Roost Tying It All Together Underlying Principles Chapter 3: Planning Your New Venture Chapter 4: The Business Planning Process Getting Started The Business Planning Process Business Plan Writing Guide Creating Financial Projections Chapter 5: Financing Your New Venture Save Money Borrow from Friends and Family Outside Organizations Financing Sources Preparing for Investors Chapter 6: Setting up a Bookkeeping System (and QuickBooks) QuickBooks (and Bookkeeping) Best Practices Choosing a Bookkeeping Software The Initial Setup QuickBooks: An Overview of Things You'll Do Reports in QuickBooks QuickBooks Terminology Chapter 7: Day to Day: Using QuickBooks for Cash Management Create Your Annual Budget by Month The Bank Feed Regular Bookkeeping-Every Day-ish (10 minutes) Review, Refine, and Stay on Target-Every Month (1 hour) Big Picture Planning - Year End (1 to 2 hours, plus cleanup) QuickBooks Quick Tips Chapter 8: Digging into the Numbers and Beyond Section 1: Calculating the Cost of Production Section 2: Allocating General Production Costs and Enterprise Analysis Section 3: Marketing and Pricing Strategies Section 4: Benchmarking Measuring Success: Keep Your Eye on the Prize Chapter 9: Stabilizing Your Business Managing the Hole Should You Stop or Persevere? Key Takeaways Chapter 10: Growing Your Business Establish Goals Is "Growth" the Right Strategy? Deciding How to Grow Growing Your Team Marketing Key Success Factors Chapter 11: Building Resiliency into Your Business Model The Process to Pivot Shifts vs. Pivots Building Resiliency into Your System Chapter 12: Cultivating the Entrepreneurial Mindset The Entrepreneurial Mindset Getting Comfortable with the Uncomfortable Money Shame Mental Models Time Management Being the Employer of Choice Decision-Making In Summary Epilogue: Final Words of Wisdom Appendix 1: Sample Income Statement Accounts Appendix 2: Sample Balance Sheet Accounts Appendix 3: The Business Plan Appendix 4: Suggested Accounts for Chart of Accounts Glossary Endnotes Index About the Author About New Society Publishers
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