Gabriella Lojacono, Guido TironeHow to Create High-Value, Personalized Omnichannel Experiences
The Future of Luxury Customer Experience
How to Create High-Value, Personalized Omnichannel Experiences
Herausgeber: Lojacono, Gabriella
Gabriella Lojacono, Guido TironeHow to Create High-Value, Personalized Omnichannel Experiences
The Future of Luxury Customer Experience
How to Create High-Value, Personalized Omnichannel Experiences
Herausgeber: Lojacono, Gabriella
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- Produkterinnerung
Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.
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Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.
Produktdetails
- Produktdetails
- Verlag: Kogan Page Ltd
- Seitenzahl: 344
- Erscheinungstermin: 3. August 2024
- Englisch
- Abmessung: 234mm x 156mm x 22mm
- Gewicht: 520g
- ISBN-13: 9781398615458
- ISBN-10: 1398615455
- Artikelnr.: 68943506
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
- Verlag: Kogan Page Ltd
- Seitenzahl: 344
- Erscheinungstermin: 3. August 2024
- Englisch
- Abmessung: 234mm x 156mm x 22mm
- Gewicht: 520g
- ISBN-13: 9781398615458
- ISBN-10: 1398615455
- Artikelnr.: 68943506
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
Gabriella Lojacono
Chapter
00: Introduction Chapter
01: The Alchemy of Luxury: Brand Identity and Value Creation Chapter
02: (Un)setting the Boundaries: The World of Luxury and its Protagonists Chapter
03: Timeless Yet Timely: The Paradox of Luxury Authenticity Chapter
04: Luxury, Arts and Culture: How Luxury Maisons have Become Prominent Cultural Actors Chapter
05: Experience
Led Luxury Strategies: How Brands are Reshaping Customer Activation and Engagement Chapter
06: Seamless Retail: Bridging the Digital and Physical Divide Chapter
07: How to Build a 360° View of the Customer to Nurture Personalized Relationships Chapter
08: Emerging Trends in Customer Relationship Management Chapter
09: How to Optimize Spend and Evaluate Success Chapter
10: New Technologies and the Future of Customer Experience Chapter
11: Reimagining the Supply Chain in the Luxury Industry : Transparency, Human Rights, Ethical Labor Practices and Animal Welfare Chapter
12: Sustainability for Luxury Brands: Global Change in CSR, Circularity and Authentication
00: Introduction Chapter
01: The Alchemy of Luxury: Brand Identity and Value Creation Chapter
02: (Un)setting the Boundaries: The World of Luxury and its Protagonists Chapter
03: Timeless Yet Timely: The Paradox of Luxury Authenticity Chapter
04: Luxury, Arts and Culture: How Luxury Maisons have Become Prominent Cultural Actors Chapter
05: Experience
Led Luxury Strategies: How Brands are Reshaping Customer Activation and Engagement Chapter
06: Seamless Retail: Bridging the Digital and Physical Divide Chapter
07: How to Build a 360° View of the Customer to Nurture Personalized Relationships Chapter
08: Emerging Trends in Customer Relationship Management Chapter
09: How to Optimize Spend and Evaluate Success Chapter
10: New Technologies and the Future of Customer Experience Chapter
11: Reimagining the Supply Chain in the Luxury Industry : Transparency, Human Rights, Ethical Labor Practices and Animal Welfare Chapter
12: Sustainability for Luxury Brands: Global Change in CSR, Circularity and Authentication
Chapter
00: Introduction Chapter
01: The Alchemy of Luxury: Brand Identity and Value Creation Chapter
02: (Un)setting the Boundaries: The World of Luxury and its Protagonists Chapter
03: Timeless Yet Timely: The Paradox of Luxury Authenticity Chapter
04: Luxury, Arts and Culture: How Luxury Maisons have Become Prominent Cultural Actors Chapter
05: Experience
Led Luxury Strategies: How Brands are Reshaping Customer Activation and Engagement Chapter
06: Seamless Retail: Bridging the Digital and Physical Divide Chapter
07: How to Build a 360° View of the Customer to Nurture Personalized Relationships Chapter
08: Emerging Trends in Customer Relationship Management Chapter
09: How to Optimize Spend and Evaluate Success Chapter
10: New Technologies and the Future of Customer Experience Chapter
11: Reimagining the Supply Chain in the Luxury Industry : Transparency, Human Rights, Ethical Labor Practices and Animal Welfare Chapter
12: Sustainability for Luxury Brands: Global Change in CSR, Circularity and Authentication
00: Introduction Chapter
01: The Alchemy of Luxury: Brand Identity and Value Creation Chapter
02: (Un)setting the Boundaries: The World of Luxury and its Protagonists Chapter
03: Timeless Yet Timely: The Paradox of Luxury Authenticity Chapter
04: Luxury, Arts and Culture: How Luxury Maisons have Become Prominent Cultural Actors Chapter
05: Experience
Led Luxury Strategies: How Brands are Reshaping Customer Activation and Engagement Chapter
06: Seamless Retail: Bridging the Digital and Physical Divide Chapter
07: How to Build a 360° View of the Customer to Nurture Personalized Relationships Chapter
08: Emerging Trends in Customer Relationship Management Chapter
09: How to Optimize Spend and Evaluate Success Chapter
10: New Technologies and the Future of Customer Experience Chapter
11: Reimagining the Supply Chain in the Luxury Industry : Transparency, Human Rights, Ethical Labor Practices and Animal Welfare Chapter
12: Sustainability for Luxury Brands: Global Change in CSR, Circularity and Authentication







