The G.R.E.A.T. Retention Book - Dobrokhotov, Vladislav
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The G.R.E.A.T. Retention Method(TM) is a behavioural framework that enables organisations to deliberately and repeatably design the emotional conditions that drive long-term loyalty, repeat business, and advocacy. It maps five stages that unfold after the sale. Gratitude creates the emotional peak that cements the moment. Reinforcement eliminates doubt and builds pride. Engagement sustains relevance through dialogue and inclusion. Anchoring turns participation into habit. Transformation elevates satisfied customers into advocates who stay, return, and refer. Each stage applies proven…mehr

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Produktbeschreibung
The G.R.E.A.T. Retention Method(TM) is a behavioural framework that enables organisations to deliberately and repeatably design the emotional conditions that drive long-term loyalty, repeat business, and advocacy. It maps five stages that unfold after the sale. Gratitude creates the emotional peak that cements the moment. Reinforcement eliminates doubt and builds pride. Engagement sustains relevance through dialogue and inclusion. Anchoring turns participation into habit. Transformation elevates satisfied customers into advocates who stay, return, and refer. Each stage applies proven psychological triggers, converting a transaction into a relationship - and a customer into a loyal partner who believes.
Autorenporträt
Vladislav Dobrokhotov  is a seasoned professional, highly acclaimed in Marketing and Customer Relations. A Liveryman of the Worshipful Company of Marketors, Vladislav's work embodies a deep understanding of market dynamics and customer retention strategies, critical components of the field. Currently serving as the Executive Director of The British & Commonwealth Chamber of Commerce in Finland, Vladislav excels in creating personalized experiences for his members. His unique approach, emphasizing emotional engagement, contributes to high member satisfaction and loyalty. In this role, Vladislav's work transcends traditional business boundaries, significantly impacting the international business community. Vladislav is also the founder of igreetu, an innovative digital eCard platform. This platform revolutionizes the after-sales process by providing an additional avenue for businesses to express gratitude, appreciate customer loyalty, and enhance brand image. With igreetu, Vladislav combines his understanding of customer psychology with technological innovation, offering an unmatched tool for businesses to enrich their customer relationships post-purchase. A champion of creating and nurturing lasting customer relationships, Vladislav's work is a testament to his commitment to after-sales marketing. His endeavors as an executive and an entrepreneur offer valuable insights for anyone looking to master the art of customer retention and loyalty.