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From a modest Turin workshop to the global stage, Carrozzeria Ghia quietly shaped the very soul of the modern automobile. Revered by connoisseurs but often overlooked by the public, Ghia's artistry influenced the contours of legendary cars-from the elegant Volkswagen Karmann Ghia to the wild De Tomaso Pantera and a host of futuristic concepts for giants like Chrysler and Ford. This sweeping narrative reveals how Ghia bridged continents, democratized Italian design, and set trends that still reverberate through automotive culture today. Drawing on a century of innovation, collaboration, and creative risk-taking, The Ghia Story follows the studio's journey through war, partnership, reinvention, and ultimate absorption into the corporate machine. It explores the visionaries behind the badge, the masterpieces that graced roads and salons, and the quiet persistence of Ghia's influence-even as its name faded from sight. For car lovers, designers, and anyone captivated by the meeting of art and industry, this book is an essential account of one of automotive history's most important yet unsung creative forces.