Simon Downs (UK University of Loughborough)

The Graphic Communication Handbook

Herausgegeben:Curran, James

• Broschiertes Buch

Produktbeschreibung

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues which affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession.

Produktdetails

• Media Practice
• Verlag: Routledge / Taylor & Francis
• Artikelnr. des Verlages: Y104445
• Seitenzahl: 386
• Erscheinungstermin: 12. Oktober 2011
• Englisch
• Abmessung: 246mm x 174mm x 21mm
• Gewicht: 690g
• ISBN-13: 9780415557382
• ISBN-10: 0415557380
• Artikelnr.: 33259497

Autorenporträt

Simon Downs

Inhaltsangabe

Introduction 1. Broad Knowledge 2. Theory 3. Pitching 4. Understanding the Client 5. Researching the Job 6. Preparatory Drawings - Thumbnail Stage 7. Preparatory Drawings - Development Stage 8. Preparatory Drawings - Presentation 8. Presenting to the Client 9. Doing the job 11. Deploying the job - 2D 12. Deploying the job - 3D 13. Deploying the job to the screen (motion graphics) 14. Deploying the job to the screen (interaction graphics) 15. Situating the job 16. Testing the job 17. Getting paid 18. Getting the next job (self and other publicity) Conclusion