The Great 8 Pillars - Peer, Christopher
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Why do many B2B companies fail to generate a measurable return on investment from marketing? Why do these companies jump from agency to agency in search of magical results, only to waste time and money on marketing that doesn't work? Chris Peer knows the answer. Marketing success is primarily determined by eight core areas of your marketing operations and has little to do with the whack-a-mole, tactical approach of most marketers and agencies. The Great 8 Pillars: A C-Suite Guide for B2B Marketing Operations offers a step-by-step tutorial on how to craft marketing strategies and value…mehr

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Produktbeschreibung
Why do many B2B companies fail to generate a measurable return on investment from marketing? Why do these companies jump from agency to agency in search of magical results, only to waste time and money on marketing that doesn't work? Chris Peer knows the answer. Marketing success is primarily determined by eight core areas of your marketing operations and has little to do with the whack-a-mole, tactical approach of most marketers and agencies. The Great 8 Pillars: A C-Suite Guide for B2B Marketing Operations offers a step-by-step tutorial on how to craft marketing strategies and value propositions, establish ROI-driven goals, and define key performance indicators. Chris teaches readers how to build a professional marketing infrastructure that consistently delivers a return on investment-and how to value marketing in the process.
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Autorenporträt
Chris Peer is an author and entrepreneur with over twenty years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy. He's the founder and CEO of G8P.co and SyncShow.com. Chris and his team developed the Great 8 Pillars framework to transform marketing departments from corporate expenses into profit centers. A consultant and speaker, he remains focused on helping B2B companies scale.