Demonstrates how a production and communication strategiy has been devised to establish an Italian cheese s as a resource for local development. Explores how the reinvention of cheese as a form of heritage is an ongoing and dynamic process rife with conflict and drama.
Demonstrates how a production and communication strategiy has been devised to establish an Italian cheese s as a resource for local development. Explores how the reinvention of cheese as a form of heritage is an ongoing and dynamic process rife with conflict and drama.
Cristina Grasseni is a Professor of Anthropology at Leiden University (the Netherlands).
Inhaltsangabe
List of Tables, Figures and Maps Acknowledgements Introduction * Why cheese? * Calibrating cheese * Post transhumant timescapes PART I: THE WAR OF THE CHEESES Chapter 1. Patrimonio and Tipicità * The Entrepreneur as Sovereign * The Language of Tipicità Chapter 2. Cultures of Resistance * The 'Mother of all Battles': Slow Food Bitto versus PDO Bitto * The Niche PDO: Formai de Mut * The Unachieved PDO: Branzi Conclusion of Part I PART II: WE, THE PEOPLE OF VAL TELEGGIO Chapter 3. A geography of Opposites * Straddling uplands and lowlands * How Taleggio cheese failed the Taleggio valley Chapter 4. The Best Cheese in Italy * PDO Italian Style? * The public trial of Strachitunt Conclusion of Part II PART III: DULCAMARA'S SENSES Chapter 5. Marketing the Sensorium * Slow Food and the Geometry of Val Taleggio * Taliban and Improvers Chapter 6. Reinventing Stracchino * Deciphering a Meal * Performing Cheese Conclusion of Part III Conclusion References
List of Tables, Figures and Maps Acknowledgements Introduction * Why cheese? * Calibrating cheese * Post transhumant timescapes PART I: THE WAR OF THE CHEESES Chapter 1. Patrimonio and Tipicità * The Entrepreneur as Sovereign * The Language of Tipicità Chapter 2. Cultures of Resistance * The 'Mother of all Battles': Slow Food Bitto versus PDO Bitto * The Niche PDO: Formai de Mut * The Unachieved PDO: Branzi Conclusion of Part I PART II: WE, THE PEOPLE OF VAL TELEGGIO Chapter 3. A geography of Opposites * Straddling uplands and lowlands * How Taleggio cheese failed the Taleggio valley Chapter 4. The Best Cheese in Italy * PDO Italian Style? * The public trial of Strachitunt Conclusion of Part II PART III: DULCAMARA'S SENSES Chapter 5. Marketing the Sensorium * Slow Food and the Geometry of Val Taleggio * Taliban and Improvers Chapter 6. Reinventing Stracchino * Deciphering a Meal * Performing Cheese Conclusion of Part III Conclusion References
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