This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural…mehr
This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural communication issues; generational issues; mixing traditional and social media; government relations; reputation management; basics of marketing communication as well as current trends; and customer relations.
Produktdetails
Produktdetails
International Association of Business Communities (IABC)
TAMARA L. GILLIS, Ed.D., ABC, is professor and chairman of the Department of Communications at Elizabethtown College, Pennsylvania. She is an accredited business communicator through the International Association of Business Communicators (IABC), a past chairman of the IABC Research Foundation, and the 2004 recipient of the IABC Research Foundation Lifetime Friend Award. The International Association of Business Communicators and the IABC Research Foundation provide professional development programs and groundbreaking research representing the best global communication practices, ideas, and experiences that enable communicators to develop highly ethical and effective performance standards.
Inhaltsangabe
Foreword xi by Natasha Nicholson Preface xiii About the Authors xix Part One: Foundations of Business Communication 1 1 Characteristics of Excellent Communication 3 James E. Grunig, Larissa A. Grunig 2 The Corporate Communicator: A Senior-Level Strategist 15 Nick Durutta 3 Organizational Culture 28 Paul M. Sanchez 4 Communication and the High-Trust Organization 41 Pamela Shockley-Zalabak, Sherwyn Morreale 5 Communication Ethics: Think Like a Professional: Don't Be Idealistic When Sorting Out Right from Wrong 54 Mark McElreath 6 Corporate Social Responsibility: The Communicator's Role as Leader and Advocate 67 Mary Ann McCauley 7 Corporate Social Responsibility and Sustainability 79 Rob Briggs Part Two: Managing Communication 97 8 Strategic Approaches to Managing the Communications Function 99 Diane M. Gayeski 9 Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs 113 Lester R. Potter 10 Issues Management: Linking Business and Communication Planning 124 George McGrath 11 Communicating Change: When Change Just Doesn't Stop: Creating Really Good Change Communication 137 Jennifer Frahm 12 Crisis Communication: Moving from Tactical Response to Proactive Crisis Preparedness 151 Caroline Sapriel 13 The Role of Communications in Company Business Strategy 165 Kellie Garrett 14 The Impact of Technology on Corporate Communication 177 Shel Holtz Part Three: Internal Communication 193 15 Internal Communication 195 Brad Whitworth 16 Communicating with a Diverse Workforce 207 Tamara L. Gillis 17 Integrating Employee Communications Media 219 Steve Crescenzo 18 Internal Branding, Employer Branding 231 Patrick Grady 19 Communicating for a Merger or an Acquisition 241 Patricia T. Whalen 20 The Challenges of Employee Engagement: Throwing Rocks at the Corporate Rhinoceros 257 Roger D'Aprix 21 Measuring the Effectiveness of Internal Communication 271 John Williams Part Four: Public Relations 285 22 Public Relations Research and Planning 287 Don W. Stacks, Melissa D. Dodd, Rita Linjuan Men 23 Media Relations 301 Wilma K. Mathews 24 Investor Relations and Financial Communication 315 Karen Vahouny 25 Government Relations: Connecting Communication to the Public Policy Process 337 John Larsen, Anna Marie Willey 26 Reputation Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age 351 Alistair J. Nicholas 27 Measuring Public Relations Programs 363 Mark Weiner Part Five: Marketing Communication 377 28 Marketing Communication 379 Lorenzo Sierra 29 The Engagement of Brands 393 D. Mark Schumann 30 Customer Relations: Smart Organizations Think Like Their Customers 405 Morgan Leu Parkhurst 31 Measuring Marketing Communication 417 Lin Grensing-Pophal Index 431
Foreword xi by Natasha Nicholson Preface xiii About the Authors xix Part One: Foundations of Business Communication 1 1 Characteristics of Excellent Communication 3 James E. Grunig, Larissa A. Grunig 2 The Corporate Communicator: A Senior-Level Strategist 15 Nick Durutta 3 Organizational Culture 28 Paul M. Sanchez 4 Communication and the High-Trust Organization 41 Pamela Shockley-Zalabak, Sherwyn Morreale 5 Communication Ethics: Think Like a Professional: Don't Be Idealistic When Sorting Out Right from Wrong 54 Mark McElreath 6 Corporate Social Responsibility: The Communicator's Role as Leader and Advocate 67 Mary Ann McCauley 7 Corporate Social Responsibility and Sustainability 79 Rob Briggs Part Two: Managing Communication 97 8 Strategic Approaches to Managing the Communications Function 99 Diane M. Gayeski 9 Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs 113 Lester R. Potter 10 Issues Management: Linking Business and Communication Planning 124 George McGrath 11 Communicating Change: When Change Just Doesn't Stop: Creating Really Good Change Communication 137 Jennifer Frahm 12 Crisis Communication: Moving from Tactical Response to Proactive Crisis Preparedness 151 Caroline Sapriel 13 The Role of Communications in Company Business Strategy 165 Kellie Garrett 14 The Impact of Technology on Corporate Communication 177 Shel Holtz Part Three: Internal Communication 193 15 Internal Communication 195 Brad Whitworth 16 Communicating with a Diverse Workforce 207 Tamara L. Gillis 17 Integrating Employee Communications Media 219 Steve Crescenzo 18 Internal Branding, Employer Branding 231 Patrick Grady 19 Communicating for a Merger or an Acquisition 241 Patricia T. Whalen 20 The Challenges of Employee Engagement: Throwing Rocks at the Corporate Rhinoceros 257 Roger D'Aprix 21 Measuring the Effectiveness of Internal Communication 271 John Williams Part Four: Public Relations 285 22 Public Relations Research and Planning 287 Don W. Stacks, Melissa D. Dodd, Rita Linjuan Men 23 Media Relations 301 Wilma K. Mathews 24 Investor Relations and Financial Communication 315 Karen Vahouny 25 Government Relations: Connecting Communication to the Public Policy Process 337 John Larsen, Anna Marie Willey 26 Reputation Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age 351 Alistair J. Nicholas 27 Measuring Public Relations Programs 363 Mark Weiner Part Five: Marketing Communication 377 28 Marketing Communication 379 Lorenzo Sierra 29 The Engagement of Brands 393 D. Mark Schumann 30 Customer Relations: Smart Organizations Think Like Their Customers 405 Morgan Leu Parkhurst 31 Measuring Marketing Communication 417 Lin Grensing-Pophal Index 431
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