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So far little attention has been paid to the field of social entrepreneurship in Iceland. The concept is relatively unknown but at the same time the level of social entrepreneurial activity is rather high when compared to the 54 nations participating in GEM, a longitudinal comparative study on entrepreneurial activity. The GEM research uncovers "who" these individuals are but little is known about "why" they take the decision on becoming social entrepreneurs. In this research work the focus is placed on identifying the key dimensions behind the decision on social entrepreneurial behavior and on the evaluation of the causal relationship between these mechanisms, more underlying dimensions and the eventual decision.