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100 powerful ways to think smarter and generate great ideas. Ideas are the fuel of business, work, and your career--it only takes one good one to make a difference. In this bestselling, handy-sized volume--now celebrating its 10th anniversary--you'll find 100 of the most useful diagrams and visual techniques used by consultants, academics, MBA students, and leading entrepreneurs around the world to spark creativity and strategic thinking. Organized into eight key sections--Preparing to Create Ideas; Generating Ideas; Understanding Ideas; Judging Ideas; Enacting Ideas; Explaining and Selling Ideas; Having Responsible Ideas; and Top 10 Ideas--each method is clearly illustrated and explained in an accessible, practical way. Packed with expert tips and actionable advice, this book helps readers apply proven frameworks to their own work, unleashing creativity and problem-solving potential across any business or industry.