The Impact of Electronic Mail on Business Processes - Beer, Alexander
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Based on a variety of methods such as interviews, questionnaires, and corpus-based research, the book investigates the impact of electronic mail on several aspects of organizational behavior. These include, among other fields, e-mail marketing, customer relationship management, and hierarchical structures. Furthermore, the thesis presents research findings which show that diligence - or the lack thereof - can still win - or lose - contracts even in the age of electronic communication. The study deals exclusively with native-speaker communication to exclude any distortions deriving from…mehr

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Produktbeschreibung
Based on a variety of methods such as interviews, questionnaires, and corpus-based research, the book investigates the impact of electronic mail on several aspects of organizational behavior. These include, among other fields, e-mail marketing, customer relationship management, and hierarchical structures. Furthermore, the thesis presents research findings which show that diligence - or the lack thereof - can still win - or lose - contracts even in the age of electronic communication. The study deals exclusively with native-speaker communication to exclude any distortions deriving from non-native language problems and inaccuracies. Finally, mainstream e-mail guidelines are examined and compared to the way in which they are handled and perceived in real business life.
Autorenporträt
The Author: Alexander Beer, born and bred in Vienna in 1969, received his Master's and Ph.D. degrees in Commerce from the Vienna University of Economics and Business Administration. To broaden his horizon, he also started a couple of other studies on the side (translation, law). Since 1991 he has been an assistant professor of Business English at his Alma Mater.