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This book formalizes where innovation pressure originates and why it creates demand for fresh utility: the benefit of new or improved goods and services. The Law of Perpetual Innovation (LPI) integrates entropy, human energy, emotional-cognitive evaluation, and situational contexts into one clear picture. It shows how innovation is not optional but inevitable, a perpetual process driven by physical law. By understanding the concepts presented, organizations and individuals will be better equipped to not only excel at serving their markets, customers and organizations, but also their personal and professional relationships, delivering meaningful value that lasts.