The Innovation Odyssey - Midler, Christophe; Alochet, Marc; de Charentenay, Christophe
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This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.

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Produktbeschreibung
This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.
Autorenporträt
Christophe Midler, Emeritus Research Director and Professor of the Management Research Center, Ecole Polytechnique, Paris and member of the French Academy of Technologies. He is internationally recognized in the field of project and innovation management. Marc Alochet is researcher at the Management Research Center, Ecole Polytechnique, Paris. Previously, he was an engineer at Renault, where he held various functions and positions in product and process engineering. Christophe de Charentenay is CEO of M@Air, is an expert in carbon-free mobility. He was, from 2017 to 2020 the president of eGT, the operator of the K-ZE project (dacia Spring).