The Interaction of Emotions and Design: Affective Web Design - Valenziano, Paolo
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Emotions play an important role in the process of decision-making, as proven in the researches analysed later in this study; furthermore, strategically designed multimedia environments can enhance and influence the user's experience and overall behaviour. This work will focus on these assumptions to analyse the relation between design and emotions and the effects over the human mind of specific media, particularly websites. The objective is to explore the field of emotions and affective computing and to apply these principles to the design of visual media, websites in particular.

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Produktbeschreibung
Emotions play an important role in the process of decision-making, as proven in the researches analysed later in this study; furthermore, strategically designed multimedia environments can enhance and influence the user's experience and overall behaviour. This work will focus on these assumptions to analyse the relation between design and emotions and the effects over the human mind of specific media, particularly websites. The objective is to explore the field of emotions and affective computing and to apply these principles to the design of visual media, websites in particular.
Autorenporträt
Paolo Valenziano est un professionnel du numérique chevronné qui compte plus de 15 ans d'expérience. Il a débuté sa carrière universitaire à l'Université de Londres-Est en 2002, où il a obtenu un diplôme avec mention très bien. Au cours de sa carrière professionnelle, il a occupé divers postes au sein d'agences numériques, de médias audiovisuels et, plus récemment, d'une banque centrale.