The Internet Trap - Mukherjee, Ashesh
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Using the latest research in consumer psychology, Mukherjee provides a new perspective on the dark side of the internet, and gives readers the tools to become smarter users of the web.

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Produktbeschreibung
Using the latest research in consumer psychology, Mukherjee provides a new perspective on the dark side of the internet, and gives readers the tools to become smarter users of the web.
Autorenporträt
Ashesh Mukherjee is an associate professor of marketing in the Desautels Faculty of Management at McGill University.