Kevin Murray

The Language of Leaders

How Top CEOs Communicate to Inspire, Influence and Achieve Results

• Broschiertes Buch

Produktbeschreibung

Inspiring communication can make the difference between poor performance and exceptional results. This is why CEOs and HR professionals now believe that the ability to understand, motivate and inspire others is the characteristic that is most important when recruiting senior leaders. Many leaders wrongly perceive they have to become inspired orators if they are to inspire others. Wrong.

Language is a system of communication, so the issue is: what system should leaders use to inspire brilliant results?

This is the question Kevin Murray answers in The Language of Leaders. Based on original interviews with an extraordinary list of more than 70 top leaders from a wide range of business and public sector organizations, this book provides a unique insight into how these leaders have responded to the demands of a transparent world. It reports on what they have learned and creates a lexicon for successful communication. The message from these leaders is resoundingly clear - communication is now one of the most crucial skills of leadership.

Filled with actionable lessons and insights from leaders of high-profile organizations, The Language of Leaders is an invaluable book for anybody in a leadership position, or who aspires to lead.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 4599
• 2. Aufl.
• Seitenzahl: 290
• Erscheinungstermin: 1. April 2013
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 445g
• ISBN-13: 9780749468125
• ISBN-10: 0749468122
• Artikelnr.: 36389816

Autorenporträt

Kevin Murray is the Chairman of the Good Relations Group, the Public Relations Division of Chime Communications. He was previously the Chairman of Bell Pottinger, one of the UK's leading PR agencies with 20 offices worldwide, including New York and Washington DC. He was previously the Director of Communications for British Airways and is a former national newspaper journalist, magazine publisher and marketing director.

Inhaltsangabe

• • Chapter - 00: Introduction: communicate to inspire;
• Section - ONE: Why you need to be a better communicator if you want to lead;
• • Chapter - 01: Napoleon's leadership legacy;
  • Chapter - 02: Leadership transformed - life in the fishbowl;
  • Chapter - 03: The 12 principles of leadership communication;
• Section - TWO: The fundamentals;
• • Chapter - 04: Learn to be yourself, better;
  • Chapter - 05: Provide a framework for leadership and action, through mission and values;
  • Chapter - 06: Communicate the future to drive the present;
  • Chapter - 07: Bring the outside in and focus on building relationships and trust;
  • Chapter - 08: Engage and align through conversations;
• Section - THREE: Communicate, communicate, communicate;
• • Chapter - 09: It's all about them - the need for audience centricity;
  • Chapter - 10: The inspiring effect of listening leaders;
  • Chapter - 11: Stand up to stand out - why you need a point of view;
  • Chapter - 12: The power of stories;
  • Chapter - 13: Watch out for the undermining signals beyond the words;
  • Chapter - 14: Prepare properly for public platforms;
• Section - FOUR: Conclusion;
• • Chapter - 15: Learn, rehearse, review, improve; become fluent in the language of leaders;
  • Chapter - 16: Leadership in the public sector - is it different?;
  • Chapter - 17: If you remember nothing else...;
  • Chapter - 18: The tough questions all leaders need to ask of themselves

Rezensionen

"A treasure chest of precious stories and ideas that will be of enormous value to all who read it for many years to come." John Heaps, Chairman, Eversheds Llp