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This book explores how language is used to create division and discrimination in diverse European societies by emphasizing differences in ethnicity, race, national identity, beliefs, or appearance. The authors analyze how public discourse--particularly in political and media narratives--shapes and reinforces an "us vs. them" mindset. They examine words and expressions that denigrate or marginalize specific groups in Polish, German, Czech, Slovak, and Croatian, and observe how certain communities are also reclaiming terms that were once hurtful. The analyses of linguistic strategies employed in the process of othering demonstrate that the concept of othering can be effectively applied to linguistic data. Contributors are: Dagmara Banasiak, Marta Chojnacka-Kuraś, Marta Falkowska, Jadranka Gvozdanovic, Milena Hebal-Jezierska, Agnieszka Karlińska, Anna Kolos, Marie Kopřivová, Marek Laziński, Jadwiga Linde-Usiekniewicz, Agnieszka Mikolajczuk, Iva Petrak, Jiří Rejzek, Lucie Saicová Římalová, Lukasz Wnuk, and Magdalena Zawislawska.