Leonard R. Graziplene

Macrotel Files

An Intrapreneurial Case Study

• Broschiertes Buch

Produktbeschreibung

Entrepreneurs who become intrapreneurs (form a formal relationship with a large organization) will have to learn to function drastically different in their new role. In order to achieve the expected success of bringing together the complimentary strengths of the two participants, several strategic issues will have to be quickly confronted.

Produktdetails

• Verlag: University Press of America
• Seitenzahl: 240
• Erscheinungstermin: 5. Dezember 2006
• Englisch
• Abmessung: 229mm x 152mm x 13mm
• Gewicht: 354g
• ISBN-13: 9780761836339
• ISBN-10: 0761836330
• Artikelnr.: 22524301

Autorenporträt

Leonard R. Graziplene (Ph.D. SUNY/Buffalo), currently a Professor of Management at the State University of New York College at Buffalo, was the President of Macrotel throughout its existence.

Inhaltsangabe

Part 1 Acknowledgements Chapter 2 Preface Chapter 3 Positioning for Success
Chapter 4 Finding Sufficient Funding Chapter 5 Start with a Distinctive
Competence Chapter 6 Dealing with the Core Business Chapter 7 External
Venturing Chapter 8 Complimentary Initiatives Chapter 9 Internal Venturing
Chapter 10 Building Better Communications Chapter 11 Industry Collaboration
Chapter 12 Building Visibility Chapter 13 Dealing with Difficult Events
Part 14 Endnotes Part 15 Bibliography Part 16 Index