The Management of Technology and Innovation - White, Margaret (Oklahoma State University); Bruton, Garry (Texas Christian University)
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PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success.

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PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success.