Jeremy Tunstall

The Media Were American

U.S. Mass Media in Decline

• Gebundenes Buch

Produktbeschreibung

It has become clear that the U.S. media are no longer increasingly their grip throughout the globe: Asia and the Arab/Moslem world is virtually saturated with their own national media output. Tunstallproduces a well-written, provocative snapshot at global media today. His point of view is relentlessly global: he considers the role of the media in the collapse of the Soviet Union, the ascendanceof the Brazillian and Mexican soap opera, the increasing strength of "Bollywood" - the national cinema output of india- as well as the relative decline in influence of US media . Importantly, Tunstall focuses on both the nation state and the geographical and cultural region as crucial levels in today's mass media. Both the United States and the US mass media have now lost their previous moral leadership. Lone American control of the world news flow has ceased. today, rather than Global media, we see a world media system comprised of inter-locking national-regional-cultural systems. Tunstall's assessment is a wake-up call for insular American media consumers.

Produktdetails

• Verlag: Oxford University Press
• Seitenzahl: 480
• Erscheinungstermin: 1. März 2007
• Englisch
• Abmessung: 240mm x 161mm x 30mm
• Gewicht: 881g
• ISBN-13: 9780195181463
• ISBN-10: 0195181468
• Artikelnr.: 21924851

Inhaltsangabe

* Introduction
* PART A: AMERICAN MEDIA IN DECLINE
* 1. Anglo-American, Global and Euro-American Media versus Media
Nationalism
* Small and Large Population Countries: Globalized and Non-Globalized
Media
* Direct and Indirect Media Exports
* Euro-American, East Asian, South Asian, and Arab Media
* National and Regional Media are Stronger than International Media
* 2. Television Soap Operas, Telenovelas, Brazil
* Television's Cheap Genres: The Rise and Fall of U.S. Dominance
* From US Soap to Hispanic and Brazilian Telenovela
* Brazil as Globo-lized Telenova Nation
* United State Loss of Dominance Over Cheap TV Genres and of Big
Population Nations' Media
* 3. From B2B to Bedroom and From USA to World
* "Death of the Newspaper" and of Other Old Media
* From B2B via CafÃ(c) to bedroom
* From USA to the World
* Internet: From B2B to bedroom and from USA to World
* 4. Freakish Media Finances Benefit Number One
* Global and Freakish Advertising Finance
* Media Gorillas Bulk Up
* Small Finance, Big Reach: News Agencies and Public Broadcasters
* New Media and Freakish Finance
* 5. Media Moguls are National
* A Distinctive Risk Taking and Acquisition Style
* The Cross Media Jump to Market Dominance
* Acquiring, Owning, and Operating the Assets: Murdoch at Work
* Mogul Political Connections and Regulatory Benefits
* Media Moguls are National
* 6. Anglo-American World News, Public Relations and unreported Mass
Killings
* English Language News: The Free Flow of American Imagery and Concepts
* Embroidered News: Anglo-American Public Relations
* Buried News: Unreported Mass Killings
* 7. US World Media Peak Around 1950
* 1947-48: US Media Bestride the World
* The Peak of Angle-American International News Agencies
* Commercial Media and US Government International Alliance
* Aligning Japanese History and Media
* 8. Since 1950: The US Looking Superlative, While Losing World Media
Market Share
* Exporting American TV Series
* Good/Bad/Inward Looking USA; and MASH
* US Covert Action Against Foreign Media and Governments
* The US Loses UNESCO and the Moral High Ground
* 9. Decline: US Media, Moral Authority, "Sole Superpower"
* Slowing the TV Export Decline: Cable/Satellite Channels
* Exceptionalism, Bombing, Loss of Moral Authority
* Monopoly Dilemmas: New York Times, Associated Press
* After 2001: American Journalism's Declining Reputation
* PART B: BIG POPULATION COUNTRIES: INDIA AND CHINA
* 10. The Rise of Big Population Countries and Their Media
* Media Similarities in India and China
* Japan: From Media Dependence to Independence
* From Colony Via National Culture to Commercialization: Indonesia
* 11. India's Multi-Ring Media Circus
* Hindi Bollywood versus Indian Regional Movies
* Framing Agnlo-Indian Slow Change: Media, Dynasty, and Regional
Language to Independence
* Before Television: More Slow Change
* All-Indira Radio, Soap, and Hindi Television-Cable-Satellite
* Song, Soap, and Satellite: Hindi Television goes Commercial
* Regions versus Delhi: Stars, Media, Political Bosses, Language
* India's Regional, National, and South Asian Media
* India to Become a World News and Media Leader
* 12. China: Capitalist-Communist Media Stir-Fry
* Madame Mao's Trial Boosts Chinese Television
* 1900-1950: The Peak of Foreign Media in China
* 30 Million Unreported Famine DeathsAnd Cultural Revolution
* China's Regional-Capitalist and Nationalist-Communist Media
* Newspaper Journalism, Envelopes, and the Internet
* TV, Cable, Radio, Film: Most Eyeballs, Most Soap
* Making the Foreign Media Serve the East Asian Media
* PART C: WORLD MEDIA PECKING ORDER
* 13. World Media Pecking Order
* World Media Pecking Order
* Japan and the East Asia Media Pecking Order
* South Korea Ascends the East Asian Media Pecking Order
* Slow Change in the World Media Pecking Order
* 14. Europe and Euro-American Media
* France and Cultural Nationalism
* West Europe's Big Five Cultural Nationalists
* Cultural and Media Nationalism in Smaller West European Countries
* Media Nationalists of Ex-Communist Central Europe
* European Cable-and-Satellite: America's Ambiguous Involvement
* US Satellite and Cable in Europe: 1996-7 Peak, Then Decline
* Europe and America: Who's Winning?
* Euro-American Media
* 15. Africa: Bottom of the Media Pecking Order
* Media in Nigeria and West Africa
* Radio: Genocide in Rwanda and Democracy in Kenya
* Mobutu, State Failure, and Radio Survival
* South African Media: Apartheid and After
* Towards a Nollywood-South Africa Media Connection
* PART D: MEDIA AND CULTURAL NATIONALISM IN EMPIRE, WORLD REGIONAL, AND
GLOBAL, SETTINGS
* 16. National Media System As Lead Player
* 1776: Newspapers and a New Nation
* Big in 1900: Press, Nation States, Empires, Diaspora
* Radio and Print: 1945-64: New Nationalism Replaces Old Imperialism
* Asian Media Tigers: One Nationalist State, Two Ethnic Identities
* National Diaspora Media in the Satellite Television Era
* 17. A Separate Arab Media Bloc
* Egypt: Leading Arab Media Power
* French versus Arabic Media and Culture in Algeria
* Arab Satellite Television
* Enigmas: Saudi Arabia, Conflict, and the Arab Public
* 18. Spanish Language Media in Latin America
* Mexico: Leader of the Media Pecking Order
* Unanticipated Consequences of Political and Media Democratization in
Peru and Venezuela
* From Guatemala to Colombia: The United States Loses Control of the
News Agenda
* Spanish Language Media in the United States
* Latin America, North America, and Euro-America
* 19. 21 New Nation States Replace Communist Media Empire
* National Media and End of Empire
* The National Media Sequence
* Singing Revolution: The Baltic Sequence
* Violent Revolution: The South Caucasus Sequence
* Hesitant National Revolution: Ukraine's Media Sequence
* Reluctant Revolutions: Uzbekistan, Kazakhstan, and Central Asia
* Russian Media: Nationalist, At Last
* Yugoslavia's Regional Media and Six New Nations
* 20. American Media Decline to Continue?
* China and India
* National Media: The Dominant Level
* The US Loses Control of World News Agenda and History
* Haunting Inconsistencies of American Policy
* Hard to Predict