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Up to now managers are keeping on analyzing and capturing the best customer strategies to compete in a global economy. They are striving on how they will attract new customers; how they will offer higher quality products and services and think of more choices to satisfy customers' needs. This study concentrates in the area of product and service based quality attributes as one of the essential components that could directly affect the overall customers' satisfaction. It aims to discover todays' customers preferred perceived quality characteristics in purchasing products and acquiring services to satisfy their needs. Likewise, this study is important for the companies to make them aware on how they will recognize and respond to the unique preferences of class or group of consumers, ensuring an exceptional customers experiences.