Reach the modern consumer who defies categorization and who expects brands to map to their unique habits, preferences and expectations.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Michael R. Solomon is professor of marketing in the Haub School of Business at Saint Joseph's University and he resides in Philadelphia, Pennsylvania. He advises global clients in leading industries on marketing strategies to make them more consumer-centric. He is the author of several leading textbooks on marketing, consumer behavior, advertising and social media.
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: The evolution of marketing categories; Chapter 02: Consumers who defy demographic labels; Chapter 03: Consumers who defy traditional purchasing behavior; Chapter 04: Consumers who defy the bricks vs. clicks debate; Chapter 05: Consumers who defy buyers vs. sellers; Chapter 06: Consumers who defy traditional sex roles and gender stereotypes; Chapter 07: Consumers who defy the separation of brand and identity; Chapter 08: Consumers who defy boundaries of traditional media; Chapter 09: A fond farewell to dichotomies we love;
Chapter 00: Introduction; Chapter 01: The evolution of marketing categories; Chapter 02: Consumers who defy demographic labels; Chapter 03: Consumers who defy traditional purchasing behavior; Chapter 04: Consumers who defy the bricks vs. clicks debate; Chapter 05: Consumers who defy buyers vs. sellers; Chapter 06: Consumers who defy traditional sex roles and gender stereotypes; Chapter 07: Consumers who defy the separation of brand and identity; Chapter 08: Consumers who defy boundaries of traditional media; Chapter 09: A fond farewell to dichotomies we love;
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