David Scott

The New Rules of Lead Generation

Proven Strategies to Maximize Marketing ROI

• Broschiertes Buch

Produktbeschreibung

In the rapidly evolving field of lead-generation marketing, how can you ever get ahead of the crowd to produce maximum results? Learn the key tactics that should be at the top of any marketer's rule book.

Produktdetails

• Verlag: AMACOM
• Seitenzahl: 290
• Erscheinungstermin: 1. November 2022
• Englisch
• Abmessung: 229mm x 152mm x 17mm
• Gewicht: 474g
• ISBN-13: 9781400242832
• ISBN-10: 1400242835
• Artikelnr.: 64295336

Autorenporträt

David Scott is the author of numerous books on art, poetry, travel and graphic design. His novel Dynamo Island, The Cultural History and Geography of a Utopia was published in 2016. His first book of short stories, Cut up on Copacabana, came in 2018. A former 5000-metre athlete and amateur boxer, he has written widely on boxing, The Art and Aesthetics of Boxing, 2009, Cultures of Boxing, 2015.

Inhaltsangabe

CONTENTS
IntroductIon: Who Should Read This Book?
Before We BegIn: How to Read This Book
PART ONE: THE BASIC TOOLS OF LEAD-GENERATION MARKETING
Chapter 1: What Is Lead-Generation Marketing?
Chapter 2: Defining Your Leads
Chapter 3: Developing Your Lead-Generation Strategy
Chapter 4: Using Lead-Generation Tactics
Chapter 5: Calculating the Costs
PART TWO: LEAD-GENERATION MARKETING TACTICS
Chapter 6: Introduction to Online Lead-Generation Advertising
Chapter 7: Search Engine Marketing
Chapter 8: Social Media Advertising—Part I: Facebook and LinkedIn
Chapter 9: Social Media Advertising—Part II: Twitter Advertising
Chapter 10: Display Advertising
Chapter 11: Selecting and Targeting a Mailing or Contact List
Chapter 12: E-Mail Marketing
Chapter 13: Direct Mail Marketing
Chapter 14: Cold Calling
Chapter 15: Trade Shows
Chapter 16: Integrated Lead-Generation Marketing
Notes
Index