The Nursery Rhyme Conundrum - Jackson, Roger; Holmes, Tim
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Sorry. Your own brain is one of your biggest marketing problems. We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed. This isn't another how-to. It's a revealing look at the science proven biases and mental blind spots that sabotage our work ¿ Why you can't objectively judge your own ideas ¿ How groupthink and tribal loyalty steer you wrong ¿ The uncomfortable truth about "myside" bias ¿ Why AI may be making bad thinking worse This book won't be a comforting read. But it will make you a better marketer.…mehr

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Sorry. Your own brain is one of your biggest marketing problems. We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed. This isn't another how-to. It's a revealing look at the science proven biases and mental blind spots that sabotage our work ¿ Why you can't objectively judge your own ideas ¿ How groupthink and tribal loyalty steer you wrong ¿ The uncomfortable truth about "myside" bias ¿ Why AI may be making bad thinking worse This book won't be a comforting read. But it will make you a better marketer.