Originally published by Stevenson, Inc., this practical resource features goal-setting procedures, ways to engage key staff and others, and action plans for shaping effective annual fundraising strategies for nonprofit organizations. Important topics covered include: * Annual dollar and participation goals * Board engagement * Committee objectives * First-year plans * Direct mail appeals * Quantifiable objectives * Staff retreats * Monitoring progress * Outreach to diverse audiences * Volunteer involvement * Analysis and evaluation Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
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