The Pharma Product Manager - Chaganti, Subba Rao
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Step into the future of pharmaceutical product management with The Pharma Product Manager: Handbook for Navigating the Digital Frontier. As the healthcare industry evolves rapidly, pharmaceutical product managers are at the forefront of this transformation. This essential guide equips you with the knowledge, skills, and strategies needed to thrive in a digital age where innovation, data, and customer-centric approaches redefine success. Inside, you'll discover: · Core Competencies for Digital Mastery: Develop the critical skills and leadership capabilities to manage product lifecycles, launch…mehr

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Produktbeschreibung
Step into the future of pharmaceutical product management with The Pharma Product Manager: Handbook for Navigating the Digital Frontier. As the healthcare industry evolves rapidly, pharmaceutical product managers are at the forefront of this transformation. This essential guide equips you with the knowledge, skills, and strategies needed to thrive in a digital age where innovation, data, and customer-centric approaches redefine success. Inside, you'll discover: · Core Competencies for Digital Mastery: Develop the critical skills and leadership capabilities to manage product lifecycles, launch strategies, and cross-functional teams. · Scientific & Regulatory Insights: Master the intricacies of drug development, clinical trials, and regulatory affairs to make informed decisions that drive growth. · Navigating Digital Marketing Channels: Leverage digital tools, AI, and emerging technologies to design impactful marketing strategies and engage with key stakeholders. · Effective Product Launch and Lifecycle Management: This section provides step-by-step guidance on launching and managing pharmaceutical products in a highly competitive, fast-changing market. · Real-World Case Studies: Learn from successful product launches, lifecycle extensions, and strategic marketing decisions leading pharma companies make. Whether you're a seasoned product manager or new to the field, this handbook provides the essential roadmap to success in the pharmaceutical industry's dynamic digital frontier. Stay ahead of the curve and lead your product to success in an increasingly connected world. Prepare. Adapt. Lead. Welcome to the future of pharmaceutical product management.
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Autorenporträt
Subba Rao Chaganti He has a master's in business administration and over fifty-seven years of experience in pharmaceutical marketing, covering all facets of the industry, from selling to sales management, product management, and heading the total marketing activity. His experience covers domestic and international marketing and Indian and multinational sectors.He also taught a course on Advertising and Brand Management at Gitam Institute of Foreign Trade (now part of Gitam University) at Visakhapatnam for a few years as an adjunct professor and a course on Marketing at Jawaharlal Nehru Technological University (JNTU), Hyderabad, as a visiting faculty member.He lives in Farmington, Connecticut, USA, and can be reached at subbarao.chaganti@gmail.com Here is a list of his publications:Books Published:1. Pharmaceutical Marketing in India: Concepts, Cases, Strategy2. Game Plans for Post-Gatt Era: Action Agenda of Indian Pharmaceutical Industry3. Compete or Forfeit: Strategies for Sustainable Competitive Edge in Pharma Product Patent Era4. Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition5. Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing6. Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement7. Cracking the Generics Code: Your Single-Source Success Manual for Winning in Multi-Source Product Markets8. Reimagine Pharma Marketing: Make It Future-Proof!9. Brand Positioning in Pharma10. Transactional to Transformational Marketing in Pharma: The Art of Why and the Science of How!11. A to Z of Pharmaceutical Marketing: World's First and Only Encylopedia, set of 2 Volumes12. The Synergy of Minds: Human+AI Orchestrating the Pharma Marketing Revolution13. Design Thinking for Pharma: Forget Features, Focus on Feelings