Andere Kunden interessierten sich auch für
![Phänomen Food Festivals]( "Phänomen Food Festivals")
Phänomen Food Festivals51,90 €![Il fenomeno dei festival gastronomici]( "Il fenomeno dei festival gastronomici")
Il fenomeno dei festival gastronomici34,99 €![Le phénomène des festivals gastronomiques]( "Le phénomène des festivals gastronomiques")
Le phénomène des festivals gastronomiques34,99 €![Event and scene marketing: Street food events]( "Event and scene marketing: Street food events")
Event and scene marketing: Street food events27,99 €![Digitalisation of points of sale, a phenomenon impacting on loyalty?]( "Digitalisation of points of sale, a phenomenon impacting on loyalty?")
Digitalisation of points of sale, a phenomenon impacting on loyalty?43,99 €![Social Media: The New Generation Marketing Phenomenon]( "Social Media: The New Generation Marketing Phenomenon")
Social Media: The New Generation Marketing Phenomenon24,99 €![Patek Philippe Phenomenon - The Brilliant Marketing Strategies That Made Patek Philippe a Luxury Icon]( "Patek Philippe Phenomenon - The Brilliant Marketing Strategies That Made Patek Philippe a Luxury Icon")
Patek Philippe Phenomenon - The Brilliant Marketing Strategies That Made Patek Philippe a Luxury Icon30,99 €
Given the increased number of food festivals in Austria, this event format appears to be very popular at present. The aim of this thesis is to find out where this phenomenon comes from and how the concept of such an event is structured, as well as what factors contribute to its success. The empirical study is based on qualitative expert interviews with food festival organisers and trend researchers in this field. A market analysis of Vienna and a critical examination of the event format complete the thesis.