The book addresses the key challenges confronting any organization, such as branding, sales channels, innovation, supply chain, strategy formation, leadership, and purpose.
The book addresses the key challenges confronting any organization, such as branding, sales channels, innovation, supply chain, strategy formation, leadership, and purpose.
Jan-Jacob Koomen wrote The Platform Company based on his experiences as start-up entrepreneur at Adnovate, digital strategy consultant at BearingPoint, factory manager, and in connected medical devices at Unilever. He is currently CCO at the wholesale platform MegaGroup. He obtained a MSc from TU Delft and training at JIPM-Tokyo, IMD-Lausanne, and Yale-New Haven.
Inhaltsangabe
Preface Structure of the book Introduction: The start of the six-day journey 1. Utilitarian brands: Reimagining brand value creation in a connected audience 2. Channel conflict: Building rich revenue through value adding channels 3. Innovation in the crowd: Switching attention from startup to scaleup 4. Supply chain competition: Creating localized personalized and relevant value leadership 5. Platform company: Designing a platform to achieve a sustainable competitive position 6. Leading through purpose: Defining the core value that your organization is meant to produce Background & Acknowledgements Further reading Index
Preface Structure of the book Introduction: The start of the six-day journey 1. Utilitarian brands: Reimagining brand value creation in a connected audience 2. Channel conflict: Building rich revenue through value adding channels 3. Innovation in the crowd: Switching attention from startup to scaleup 4. Supply chain competition: Creating localized personalized and relevant value leadership 5. Platform company: Designing a platform to achieve a sustainable competitive position 6. Leading through purpose: Defining the core value that your organization is meant to produce Background & Acknowledgements Further reading Index
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