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The Power of Influence The New Psychology of Influence for a Changing World Influence has never been more needed, and never been more misunderstood. In a world drowning in noise, distrust, burnout, misinformation, AI distortion, and emotional disconnection, most people are trying to influence others with strategies that stopped working years ago. What worked in the 1980s no longer works in the algorithm age. The old playbook around persuasion, pressure, charisma, and tactics has collapsed under the weight of a new generation desperate for authenticity. This is not another book about how to win friends, impress strangers, or manipulate outcomes. This is a book about rebuilding human influence from the inside out-the kind of influence that restores trust, strengthens relationships, and transforms lives. In The Power of Influence, John Haremza-one of the most respected leaders in network marketing, whose teams have earned over $500 million-reveals the principles that shaped his extraordinary journey from a dyslexic boy in a small Minnesota trailer park earning $9 an hour to becoming a global authority on leadership, authenticity, and connection. With compelling storytelling, emotional honesty, and deep psychological insight, John dismantles the traditional idea of influence and replaces it with something far more powerful: Influence is not something you do. Influence is something you become.