The Power of Persuasion - Haasis, Lucas
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Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing.
Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical…mehr

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Produktbeschreibung
Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing.

Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.
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Autorenporträt
Lucas Haasis is a postdoctoral researcher and the research coordinator of the UK-German Prize Papers Project (www.prizepapers.de). He is also a lecturer of Early Modern History at the Carl von Ossietzky University of Oldenburg, Germany. His research focusses on 18th-century letter-writing practices, mercantile culture of the 18th century, materiality studies, and praxeological approaches in historiography and global microhistory.
Rezensionen
»Overall the book demonstrates what it is possible to learn from an untouched archive by following the logic of contemporary merchants and staying close to sources, not only in their content but also in their materiality. Haasis reached a balance between, on the one hand, respecting the original material and, on the other, convincingly placing this material in the broader context of eighteenth century commercial culture and practices.«

Elisabeth Heijmans, H-Soz-u-Kult, 30.03.2023 20230223