John K. Conlon, Melissa Giovagnoli

The Power of Two

How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities

• Broschiertes Buch

Produktbeschreibung

This work shows how companies can develop fluid networks and relationships so that they can respond quickly to market opportunities by forming collaborations, with other companies. It shows why companies should start building alliances in order to survive.

Produktdetails

• Jossey-Bass Leadership Series
• Verlag: John Wiley & Sons Inc
• Seitenzahl: 208
• Erscheinungstermin: 8. Juli 1998
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 312g
• ISBN-13: 9780787909468
• ISBN-10: 0787909467
• Artikelnr.: 21866270

Autorenporträt

John K. Conlon and Melissa Giovagnoli are the authors of The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities, published by Wiley.

Inhaltsangabe

1. The Magic Number.
2. The Advantages of Joining the Power of Two Movement.
3. An Overview of the Alliance Process.
4. Leveraged Networks.
5. The Alliance Champion.
6. Allaince Analysis.
7. Cocreating Business Oppotunities.
8. Rules of Engagement.
9. Trust.
10. Cultural Criteria.
11. The Future of Alliances.