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Typography is a key tool in graphic design, capable of conveying emotions, building identities and organizing messages effectively. "The power of typography" explores how typographic choices influence user perception, from their emotional impact to their role in creating memorable brands. It also analyzes its evolution in the digital age, adapting to new technologies and screens. This book combines theory, practical examples and case studies to inspire designers to use type not only to communicate, but to connect and transform.

Produktbeschreibung
Typography is a key tool in graphic design, capable of conveying emotions, building identities and organizing messages effectively. "The power of typography" explores how typographic choices influence user perception, from their emotional impact to their role in creating memorable brands. It also analyzes its evolution in the digital age, adapting to new technologies and screens. This book combines theory, practical examples and case studies to inspire designers to use type not only to communicate, but to connect and transform.
Autorenporträt
Ariana Mejia: studentessa di Graphic Design presso l'American University (UAM), interessata a branding, editoriale, pubblicità, web, design di etichette e fotografia. Kevin Pacheco: studente di graphic design presso l'American University (UAM) interessato a illustrazione, animazione e branding. Alexander Jacomino, professore dell'Università Americana (UAM).