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Among the various applications of agile leadership, coaching plays an important role. In coaching, there are various forms of concrete application, including a wide variety of methods. However, the theory of agile leadership does not explain in detail how exactly coaching can or should be implemented in the management of agile teams. However, agile leadership, including coaching, is already being used in many areas. This paper aims to show which factors are important for the practical implementation of coaching within agile teams in order to generate benefits in an effective manner. To this end, there is a theoretical discussion of coaching and agile leadership. The empirical part is based on the qualitative analysis of expert interviews, the evaluation of which provides information on the design of coaching in practice. The forms of implementation, the conditions to be fulfilled and the various forms of practical benefits are discussed. In this way, the much-mentioned buzzword coaching, within the theory of agile leadership, is elaborated in a tangible way.