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Kieran Maguire looks at the different ways in which professional football operates as a business - how clubs make their money, or more typically, lose it. In particular he analyses how success is measured by the different and often competing stakeholders in football clubs: owners, managers, fans, players, commercial partners and the media.

Produktbeschreibung
Kieran Maguire looks at the different ways in which professional football operates as a business - how clubs make their money, or more typically, lose it. In particular he analyses how success is measured by the different and often competing stakeholders in football clubs: owners, managers, fans, players, commercial partners and the media.