This book explores what attitudes are and how they are shaped, how they influence behaviour, and the scientific methods that are used to understand attitudes and how they change. The fourth edition has been updated to include cutting-edge topics such as attitudes to vaccines, political polarisation, and the effects of social media on attitude change.
This book explores what attitudes are and how they are shaped, how they influence behaviour, and the scientific methods that are used to understand attitudes and how they change. The fourth edition has been updated to include cutting-edge topics such as attitudes to vaccines, political polarisation, and the effects of social media on attitude change.
Section 1: Why do attitudes matter? Chapter 1: What are attitudes and how are they measured? Chapter 2: Three questions about attitudes Section 2: What do attitudes do? Chapter 3: The influence of attitudes on information processing and behavior Chapter 4: How do attitudes influence behavior? Section 3: What shapes attitudes? Chapter 5: Cognitive influences on attitudes Chapter 6: Affective influences on attitudes Chapter 7: Behavioral influences on attitudes Chapter 8: Basic principles on how attitudes are shaped Section 4: What more is there to learn? Chapter 9: The internal world Chapter 10: The external world Chapter 11: A look to the future
Section 1: Why do attitudes matter? Chapter 1: What are attitudes and how are they measured? Chapter 2: Three questions about attitudes Section 2: What do attitudes do? Chapter 3: The influence of attitudes on information processing and behavior Chapter 4: How do attitudes influence behavior? Section 3: What shapes attitudes? Chapter 5: Cognitive influences on attitudes Chapter 6: Affective influences on attitudes Chapter 7: Behavioral influences on attitudes Chapter 8: Basic principles on how attitudes are shaped Section 4: What more is there to learn? Chapter 9: The internal world Chapter 10: The external world Chapter 11: A look to the future
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