The Psychology of Choice - Romanova, Eva
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The Psychology of Choice: How DISC and Neuromarketing Shape Marketing explores how people actually think, feel, and decide - and how marketers, entrepreneurs, and consultants can use that understanding to build brands that connect on a deeper level. Combining the behavioral insights of DISC methodology with the science of neuromarketing, this book shows how to decode decision-making patterns, design communication that fits different personality types, and translate neuroscience into practical marketing actions. With this book, you will: ¿ Understand how attention, emotion, and memory shape…mehr

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The Psychology of Choice: How DISC and Neuromarketing Shape Marketing explores how people actually think, feel, and decide - and how marketers, entrepreneurs, and consultants can use that understanding to build brands that connect on a deeper level. Combining the behavioral insights of DISC methodology with the science of neuromarketing, this book shows how to decode decision-making patterns, design communication that fits different personality types, and translate neuroscience into practical marketing actions. With this book, you will: ¿ Understand how attention, emotion, and memory shape decisions. ¿ Learn to adapt your message to different DISC personality types. ¿ Apply neuromarketing principles to design emotionally resonant experiences. ¿ Use sensory cues to build stronger brand associations. ¿ Explore real examples of how emotion drives trust, loyalty, and sales. Perfect for marketers, entrepreneurs, and business strategists, The Psychology of Choice is a practical guide to creating authentic, human-centered marketing - where psychology meets strategy, and influence becomes genuine connection.