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This book is the first to offer a comprehensive understanding of the role of psychology in public relations practice and scholarship. It will appeal to post graduate students and scholars across public relations and communication studies in particular, as well as organisational and applied psychology.

Produktbeschreibung
This book is the first to offer a comprehensive understanding of the role of psychology in public relations practice and scholarship. It will appeal to post graduate students and scholars across public relations and communication studies in particular, as well as organisational and applied psychology.
Autorenporträt
Michal Chmiel is Senior Lecturer (Associate Professor) in Psychology and Director of External Engagement and Partnerships of the School of Life Sciences and the Environment at Royal Holloway, University London. Michal has over 19 years' experience in teaching and research roles at the London College of Communication (UAL), the New York University Stern School of Business, the University of Kent, and the Jagiellonian University in Kraków. As a former PR practitioner, Michal has successfully incorporated social psychological evidence into PR and communications projects for multinational companies, NGOs, government bodies and public figures. His research focuses on various aspects of the psychology of publics, including fake news, loneliness, and artificial intelligence.