The Psychology of Salesmanship - Atkinson, William Walker
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The man in business has heard much of late regarding psychology in business affairs, and has read something on the subject. He understands that psychology plays a most important part in business, and that it is worth his while to acquaint himself with its fundamental principles. In fact, if he has thought sufficiently on the subject, he will have seen that the entire process of selling goods, personally, or by means of advertising or display, is essentially a mental process depending upon the state of mind induced in the purchaser, and that these states of mind are induced solely by reason of…mehr

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Produktbeschreibung
The man in business has heard much of late regarding psychology in business affairs, and has read something on the subject. He understands that psychology plays a most important part in business, and that it is worth his while to acquaint himself with its fundamental principles. In fact, if he has thought sufficiently on the subject, he will have seen that the entire process of selling goods, personally, or by means of advertising or display, is essentially a mental process depending upon the state of mind induced in the purchaser, and that these states of mind are induced solely by reason of certain established principles of psychology. Whether the salesman, or advertiser, realizes this or not, he is employing psychological principles in attracting the attention, arousing the interest, creating the desire, and moving the will of the purchaser of his goods. This book shows you how to maximize your sales through the use of modern techniques of psychology.
Autorenporträt
William Walker Atkinson (5 December 1862-22 November 1932) was a multifaceted figure-an attorney, businessman, publisher, and prolific writer-who played a significant role in the early New Thought movement. Beyond his legal and commercial endeavours, he was deeply involved in occult studies and esoteric philosophy. Atkinson is believed to be the mind behind numerous works published under various pseudonyms, including Theron Q. Dumont, Swami Panchadasi, and Yogi Ramacharaka, among others. His penchant for anonymity and extensive use of pen names have contributed to his relative obscurity today, despite his recognition in past editions of Who's Who in America, Religious Leaders of America, and other reference works. Over the last three decades of his life, he authored more than 100 books, many of which have remained in circulation since the early 20th century.