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THE TRUE KING OF POP: HITLER BETWEEN ART, ADVERTISING AND PROPAGANDA is an effort to reflect on the impact of the figure of Hitler in the media, or rather, the massification of his image in the market. The Final Solution was the great feat that eternalised him in memory, in historiography and in advertising. It is capable of reflecting the magnitude of his actions, which even today, when recalled, generate feelings of disturbance and fascination. If Hitler was once promoted through the aesthetics of the mass media, today we can invert this view and say that it is these media that promote him, of course using the effect of his negativity, since the leader of the Third Reich automatically evokes evil, so it is possible to say that from the ashes of the Holocaust emerges the personification of death, shock and trauma. The figure of Adolf Hitler is always controversial and pop, regardless of how he appears: appealing, creative, unpleasant, interesting, amusing, honest, provocative and boring.