The Relationship between Service Environment and Consumer Satisfaction - Kim, Shisok
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The relationship between service environment and consumer satisfaction is a thesis concerning how to improve consumer satisfaction mediated by shopping value such as hedonic and utilitarian shopping. Tangible and intangible in-store stimuli, ambient odors, enjoyed music, etc. are studied to verify the influence on consumers' emotions (e.g. positive and negative affect) and personal shopping value. The many physical surroundings of the stores influence on consumers' shopping behavior. The author verifies that the consumers' shopping behavior is more affected by utilitarian shopping value than the hedonic shopping value.…mehr

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Produktbeschreibung
The relationship between service environment and consumer satisfaction is a thesis concerning how to improve consumer satisfaction mediated by shopping value such as hedonic and utilitarian shopping. Tangible and intangible in-store stimuli, ambient odors, enjoyed music, etc. are studied to verify the influence on consumers' emotions (e.g. positive and negative affect) and personal shopping value. The many physical surroundings of the stores influence on consumers' shopping behavior. The author verifies that the consumers' shopping behavior is more affected by utilitarian shopping value than the hedonic shopping value.
Autorenporträt
Shisok Kim a obtenu son doctorat en administration des affaires en 2015. Il a travaillé à l'université Paichai de Daejeon, en Corée. Il a enseigné de nombreux sujets tels que le comportement du consommateur, le marketing, la recherche en marketing, la gestion des canaux de commercialisation, etc. Il est l'auteur de plusieurs thèses publiées dans des universités renommées.