Growth brought LumeraCart speed. Then it brought chaos. Angry customers. Exhausted teams. Broken trust. When a flash sale collapses, a simple insight changes everything: "You don't fix chaos by pushing harder. You fix the flow." Through one company's struggle, The River of Flows reveals the ValueFlow Framework-five essential flows that help organizations rebuild trust, align teams, and move forward with clarity in an AI-driven world. This is more than a business fable. It's a practical blueprint for building organizations that flow. If your organization feels stuck or constantly firefighting- this book shows a better way forward.
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