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Research Paper (undergraduate) from the year 2024 in the subject Business economics - Business Management, Corporate Governance, grade: A, , course: B.Com. Business Studies, language: English, abstract: This study aims to explore the applications of AI in the financial technology (Fintech) industry and the challenges faced by Fintech companies in utilizing AI, as well as identifying opportunities for Fintech companies in implementing AI. The research focuses specifically on Fintech companies operating in the Hyderabad district of Telangana that are utilizing AI to provide financial services. By examining the experiences of these companies, the study seeks to provide insights that can help Fintech companies optimize their use of AI and overcome challenges associated with its implementation. The financial industry is rapidly evolving, and the adoption of AI technologies has the potential to transform the way financial institutions operate. However, as with any new technology, there are challenges and risks associated with the implementation of AI in finance. Understanding these challenges and opportunities is crucial for financial institutions, policymakers, and other stakeholders who want to ensure that the benefits of AI are realized while minimizing the risks.