Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f
Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f
Produktdetails
Produktdetails
Routledge Companions in Marketing, Advertising and Communication
Gordon R. Foxall is Distinguished Research Professor at Cardiff Business School, Cardiff University, where he directs the Consumer Behavior Analysis Research Group (CBAR), and he is also Visiting Professor in Economic Psychology at the University of Durham, UK.
Inhaltsangabe
Part I. Introduction 1. Consumer Behavior Analysis Comes of Age Part II. Behavioral Economics Meets Marketing Science 2. Experimental Analysis of Consumer Choice 3. Behavior Analysis of In-Store Consumer Behavior 4. Behavior Analysis of On-Line Consumer Behavior 5. Equivalence Classes and Preferences in Consumer Choice 6. Experimental Analyses of Choice and Matching: From the animal laboratory to the marketplace 7. Consumer Store Choice: A matching analysis 8. Dimensions of Demand Elasticity 9. The BPM and Essential value 10. Triple Jeopardy in Behavioral Perspective 11. Consumer Purchase and Brand Performance: The basis of brand market structure 12. What Do Consumers Maximize? The analysis of utility functions in light of the behavioral perspective model 13. The BPM in a Latin-American Context Part III. Behavioral Interpretation of Consumer Choice 14. Gambling Behavior 15. When Loss Rewards: The near-miss effect in slot machine gambling 16. A Functional Analysis of Corruption from a Behavioral-Economic Perspective 17. From Consumer Response to Corporate Response 18. Motivating Operations and Consumer Choice 19. Consumers as Inforagers 20. Decision-"Making" or How Decisions Emerge in a Cyclic Automatic Process, Parsimoniously Modulated by Reason 21. Consumer Behavior Analysis: A view from psychoanalysis 22. Ethnographical Interpretation of Consumer Behavior 23. Collective Intentionality and Symbolic Reinforcement: The case of Thai car-consumer clubs 24. Consumer Confusion: a BPM perspective 25. Consumer Heterophenomenology
Part I. Introduction 1. Consumer Behavior Analysis Comes of Age Part II. Behavioral Economics Meets Marketing Science 2. Experimental Analysis of Consumer Choice 3. Behavior Analysis of In-Store Consumer Behavior 4. Behavior Analysis of On-Line Consumer Behavior 5. Equivalence Classes and Preferences in Consumer Choice 6. Experimental Analyses of Choice and Matching: From the animal laboratory to the marketplace 7. Consumer Store Choice: A matching analysis 8. Dimensions of Demand Elasticity 9. The BPM and Essential value 10. Triple Jeopardy in Behavioral Perspective 11. Consumer Purchase and Brand Performance: The basis of brand market structure 12. What Do Consumers Maximize? The analysis of utility functions in light of the behavioral perspective model 13. The BPM in a Latin-American Context Part III. Behavioral Interpretation of Consumer Choice 14. Gambling Behavior 15. When Loss Rewards: The near-miss effect in slot machine gambling 16. A Functional Analysis of Corruption from a Behavioral-Economic Perspective 17. From Consumer Response to Corporate Response 18. Motivating Operations and Consumer Choice 19. Consumers as Inforagers 20. Decision-"Making" or How Decisions Emerge in a Cyclic Automatic Process, Parsimoniously Modulated by Reason 21. Consumer Behavior Analysis: A view from psychoanalysis 22. Ethnographical Interpretation of Consumer Behavior 23. Collective Intentionality and Symbolic Reinforcement: The case of Thai car-consumer clubs 24. Consumer Confusion: a BPM perspective 25. Consumer Heterophenomenology
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